Trade Show Magician Joel Ward
Joel Ward Productions is about to turn your Trade Show Booth into a memorable experience that will leave your potential clients spellbound. Joel Ward is a highly experienced Trade show performer skilled in the art of increasing an exhibitor's visibility and sales.
Joel Ward Productions specializes in scripting custom magical illusions for use as a live marketing tool in Trade Show Booths for companies in an extensive range of businesses.
Our Team provides comprehensive answers for live magical productions. We deliver pre-show promotional planning, custom script writing, as well as magic themed give-aways that help capture your audience. Call Joel Ward Productions today at 760.436.1055 to see how Joel Ward can make your next Trade Show Event successful!
How to Add Traffic to your Trade Show Booth
Californias Premier Corporate Magician Joel Ward gives some advice on attracting Audiences to your Trade Show Booth
You are there! You have your trade show booth set up. It is top of the line. You have all the right pieces to your booth and you look the part. You get there early and feel like your going to top your competition this year. There is one problem. There is nobody at your booth. People are walking by, but they do not stop and get information. If you have been in this situation before then you know what I am talking about. If this is your case, then I have some answers for you.
Pre Trade Show Planning
Before you spend all the money of flying your employees out and purchasing a top of the line trade show booth from a company like
Midland Trade Show Displays you need to have a plan to attract customers to your booth. You look at large companies such as HP and Google and you see that their Trade Show booths are filled with interaction. These large companies have a way to get people engaged, and then they give out information about their company. Find out when you are going to have the most traffic at your booth and plan activities and entertainment at that time. Peak hours for many trade show booths are from 9-12 PM and usually following afternoon sessions. Allow your hook to be there at the times that are going to benefit you the most.If you haven't been to a trade show before, an experienced trade show display and management company like Sandy Flom's team at
Extraordinary Show Productions can really help you get the best return on your investment.
Decide on your Hook
What are you going to do to draw these people to your booth? Are you going to give away promotional items or products? Are you going to have a speaker that is interesting enough to hold their attention? Celebrities work because people get curious of why they are there and/or what they are there for. Magicians are also good. A good Trade Show Magician is able to incorporate the companys products and messages to fit around his or her magic. Magic is so interchangeable and can incorporate so many elements in a complex and psychological way, which allows the magician to gain a large crowd, keep them there, then either feed them information themselves or point the audience in the right direction. Satisfying a need within your potential customers is a good way to start, and good entertainment along with some mystery and amazing feats of sleight-of-hand can really be a good hook. Make sure if you have a large booth to have your Magician on a microphone to draw an even larger crowd. They can entertain them a little, throw out some giveaways, then keep them there to talk about your companys message.
Booking a Trade Show Magician or Performer
You want to do some serious research before you spend the money to bring in a draw to your booth. A good way to start is by using Google to gain information. A lot of people say they can attract people to a booth, but few understand the art of really knowing how to attract a crowd. Most large companies are online these days so toss that yellow pages away. Make sure they have a professional website and have the credentials, clientele, and experience to back them up. Give them a call and talk to them on the phone. See if they come up on search engine results for key words such as corporate magic, trade show performers, or entertainment specialists. Do your groundwork first to make sure you are going to get someone who knows what they are doing. A lot of companies will find a hook that works for them and they will use if for numerous trade shows, business meetings, and product launches.
Enjoy the Benefits of Having Visibility at your Next Trade Show Event
Congratulations! You have done your homework and are happy with your decision for your hook to tradeshow success. Make sure to give as much information, and if possible, time, to your presenter and then watch the results. You will be nervous at first with the outcome, but once you see what an entertainer and/or magician can do at your event, you will want to make sure they are with you for each and every event that you produce. Break a leg and increase your bottom line while you are at it!
|
|
|
